Advertising V's Branding

This year, one of our modules involved an advertising assignment. Despite advertising being a broad topic that required extensive research, I thoroughly enjoyed delving into the concept and applying my creativity. Until now, I've focused more on the branding aspect of graphic design, envisioning a career path that incorporates product and packaging design. However, I am now open to the possibility of exploring both career paths and choosing one that would suit my style.

The advertising module brief was to show Hellmann's mayo to be the greatest of all time and appeal to a younger target market. After completing the project, I received positive feedback from both my peers and tutors.